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  • Writer's pictureMartyn Clayton

5 Reasons Why Your Business Website Needs A Blog

If you're running a business and are looking to start featuring higher in those all-important Google rankings then you need to start thinking about blogging. Relevant, engaging and up-to-date content is one surefire way to improve your SEO performance, build your brand and become a trusted voice in your particular field.

Blogging is your platform where you can create and share valuable content with your audience. It increases your online visibility, establishes your credibility, and helps to drive traffic to your website. Additionally, blogging can help you establish yourself as a thought leader in your field, and can help you build relationships with other industry professionals and potential customers.

If you've never blogged before and you're not sure it's worth the effort then here are 5 reasons you might want to consider:

Consistent Content Creation

Blogging gives you the platform to create and share new content with your audience. This can help to establish your website as a valuable source of information, helping to keep your audience engaged and interested in what you do. Valuable content is the lifeblood of online marketing, the more you create the easier it will be to attract customers.

Search Engine Optimisation (SEO)

Blogging provides search engine rankings with fresh and relevant content to index. Increasingly, Google is looking for relevant and trusted content to showcase in its search results. If you can answer key questions that are relevant to your particular field your content may appear as a Google Featured Snippet at the top of the results. This gives your website the edge over the competitors and helps to establish your business as a trusted source of valuable information. If you want your business to be noticed you ideally need to be on the first page of search engine results

Brand Building

Blogging can help you establish your brand and establish yourself as a thought leader in your industry. By sharing valuable insights and perspectives you can build credibility and trust with your audience. Blogging gives you content to share on your social channels, creates dialogue and can be shared by your audience. Create blogs that are high value in terms of the information they provide, their unique perspective or how they entertain, and you establish greater brand awareness and loyalty over time.

Build Your Network

Blogging can be a great way to build your professional network. It can help you connect with other industry professionals, share ideas and establish your credibility. It can be a great way to introduce yourself to potential new partner businesses and professionals and strike up productive new relationships. Blogging can be a great way to build community, encourage comments, gain feedback and start collaborating. It can be a great way to establish your value within your existing network and grow that network further.

User Engagement

Blogging allows your audience to engage with your brand by commenting, sharing, and discussing your content. This can help increase customer loyalty and create a sense of community around your brand, helping people invest emotionally in what you do. When people like or share your content on social channels it's seen by their own network, increasing your overall visibility. As people engage with the content on your channels, the platform algorithm takes this into account and ensures they get to see anything new that you post.

That's 5 great reasons why starting a regular blog can deliver results for your business but there are lots more. It's a great way to establish an online presence, increase visibility, and build relationships with your audience. It's a powerful tool for building trust and credibility and can help you grow your business in a variety of ways.

How I can help

If you'd like to start a blog for your business but don't have the time or skills then I can help. I can write tailored, interesting blog posts that drive traffic to your website. I offer an introductory rate for the first blog post and discounted rates for bulk orders of 5 or more.

Email or call/WhatsApp 07714741395 to find out more.


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